Brand Strategy

Strategies at work, and in play.

As a business owner, your company's brand is a reflection of you. It can be quite personal, which is why you need an objective and strategic plan for it's development and execution. This is where I step in.

New launches, name changes, non-profit rebrands, and decades of inconsistent materials made consistent.
Here's how brand strategy plays out across different businesses.

Brand Strategy + Messaging: Brand Positioning, Voice and Tone, Key Messages, and a Tagline, written up with a plan for putting them to work.

Business Naming: Meaningful names that stand out and are built to grow with you, for new businesses and established ones that have outgrown their name.

Visual Brand Guide: Colours, fonts, logo use, and photography style, so you or your team can apply your brand consistently (and to keep you DIYers in check).

Visual Brand Audit: An objective review of your current messaging and visuals, with a clear list of what to keep, tweak, and drop.

Inverse Mechanical

Brand strategy, identity, and website for a new mechanical company.

"It feels amazing to have gone through this process, we definitely wouldn’t be here without you!" + "We love the visual brand guide! … It is amazing how different a true brand is vs. when most want branding they think it’s just logo and colours."

— Kristy, Co-Founder, Inverse Mechanical

Brand Strategy: Positioning, Voice + Tone, 3x Key Messages, Tagline
Visual Brand Standards and Usage Guide: Colour palette, typography, logo usage, supergraphics, photography guide
Website: Full website design and build on Squarespace, managed independently start to finish
Content and photography direction
Phased rollout, including handling placeholder content while the team gathered real photos and testimonials over time

The Empowered Life Academy

Training Academy + Resource Brand – with multiple ways to interact including events, classes and one-on-one coaching

Projects

Key Messages

A resource for bar-raising game changers. Where success means connecting with and bringing out the best in yourself and others. Make your mark on the world. You’ve been looking for a better way. Now, you’ve found it. Inspire with patterns of excellence. Lead the way. Communication + Connection Equipping leaders with the skills to excel in an increasingly complex world.

Brand Tone

Colour Pallette

Kara Business Solutions

Personal and Small Business Taxes and Bookkeeping

Projects

Key Messages

The bright side of your books. Outside of the shoebox tax solutions, for individuals and businesses motivated by a better way. See the bigger picture. Life is filled with surprises. Smart decisions can ensure they’re happy ones. Be confident, with tax advice that grows with you. On the money tax savvy. You work hard for your money. Protect your success with an upper hand that helps you get the most out of your complex tax return. Leave the bookkeeping to us. Trusted and efficient service with a smile that sets your business on a clear path to success.

Brand Tone

Colour Pallette

A traditional palette of blue, orange and green, adopted with a modern twist. The colour variations are refreshing, energetic, positive and progressive - echoing the Brand Tone established for Kara Business Solutions. Teal blue is the primary colour, coral orange and light green support. Gold is used as an accent, for calls to action and where you want to draw the eye. Steel grey is a modern neutral used for a grounding effect. White creates an open and clear design.

Impact Marketing International

Internationally focused digital marketing agency

Projects

Key Messages

Intelligence-driven results, just the way you like it. One size does not fit all. We deliver the online marketing strategy you need, in a way that works for you. Bespoke expertise. A complex challenge? Thatʼs the way we like it. Increased expectations, a revolving door of competition and lightning-paced technology are forever changing the landscape. Let our experience guide you. We provide understanding. Clarity and context make a world of difference when forming online strategy. Our brainpower will help get you to the top, our approach will help you stay there.

Brand Tone

Colour Pallette

Blues are traditionally seen in institutional branding, the finance sector and international companies. Itʼs universally loved (the most popular colour) by both men and women and the most culturally ʻsafeʼ. It is widely accepted in the psychological community to be the colour associated with trust. Red will be used as an accent colour to communicate key information / on primary calls to action and to add passion and commitment, power and success – and a pop of sex appeal.

Teri Holland Coaching

Performance Coach, NLP Practitioner + Trainer

Katy Loewen Co.

Leadership + Executive Strengths Coaching

Projects

Key Messages

Unleash You Executive Coaching that reveals, supports and empowers the most profound version of you. Developing leaders who succeed change. Strength Coaching for the Modern Leader Companies that recognize the importance of integrating a strengths-based coaching culture are paving the way forward. It means hard work, and stepping outside of your comfort zone. But when have you ever let that stop you?

Brand Tone

Colour Pallette

Living Langley Real Estate

Community-focused real estate team

Projects

Key Messages

Langley real estate experts and community builders Over 25 years of real estate experience to help you make the right move – whether it’s towards a solid investment or a dream lifestyle. Love where you live You have the freedom to choose the kind of life you want to live. We’re in the business of making that happen. Invest in a community We know it’s not just about buying a house; it’s about investing in a community. We embody this by supporting, promoting and strengthening the Langley area and helping to build the community where you live.

Brand Tone

Colour Pallette

Colours chosen reflect the Langley region, and considered the personal preference of Living Langley stakeholders. Care was taken to ensure the palette was gender neutral as the Living Langley audience is both male and female. Blue and green are found in the Langley city crest of arms, and are the two primary colours of the Township of Langley crest. The hues chosen for the Living Langley palette are modern twists: teal blue and khaki green. Muted and calming, grounded by a classic bold black.