How our values affect our decisions

HeatherSellBrand Strategy, Branding

Last week I met with a women I respect and admire. I had recently completed some branding work for her, but this time we were meeting to discuss her product line and I was very, very eager to hear what she had to say. Flash back to one week earlier, when we were corresponding back and forth over Messenger. She …

Why referral based businesses still need to brand

HeatherSellBrand Strategy, Branding

At my networking meeting this morning, the roundtable topic was ‘Where do you get your business from?’ The answers, almost exclusively, were ‘through networking’. Undoubtedly influenced by the fact that we were at a networking event with the purpose of growing our business, but also because that’s a reality of small business. We focus on servicing the local community because it’s …