The Peach Ice Cream

Logo Design | Branding | Signage | Rack Cards | Website Design

The Story

A savvy Penticton business hero had a vision: to breathe new life into the iconic Peach on the Beach snack stand. The objective? Turn The Peach into a haven of mouthwatering goodness, beloved by locals and at the top of every tourist's You Gotta Try This list.

Logo Design
The branding process launched with the design of the Peach Ice Cream logo. The vision was a little bit cheeky, a lot bit fun, and something that would look great on a t-shirt and other merchandise. And it needed to be iconic - just like the Peach!
Banners and Signage

Menu banners, way finders and promotional sandwich boards were an important part of the visual branding. Penticton residents and tourists needed to know the new Peach was not simply a fresh coat of paint, but an entirely new concept altogether!

Promotional Materials

Rack cards, flyers, promotional cards and brochures.

Print advertising, in-Peach signage, countertop menus, staff t-shirts, souvenir cups cross-promotional banners and more - The Peach Ice Cream has arrived.

Website Design

The Peach Ice Cream branding was carried through a Wix framework to ensure an authentic experience, and a consistent look and feel - whether online, in person, or via the Peach Instagram and Facebook accounts.