Last week I met with a women I respect and admire. I had recently completed some branding work for her, but this time we were meeting to discuss her product line and I was very, very eager to hear what she had to say. Flash back to one week earlier, when we were corresponding back and forth over Messenger. She …
Why referral based businesses still need to brand
At my networking meeting this morning, the roundtable topic was ‘Where do you get your business from?’ The answers, almost exclusively, were ‘through networking’. Undoubtedly influenced by the fact that we were at a networking event with the purpose of growing our business, but also because that’s a reality of small business. We focus on servicing the local community because it’s …
If your brand was a pizza, and equally relevant questions
Looking for an easy way to find your company’s brand personality? Trending Now: Quick and easy exercises to uncover your brand personality! 1) If your company was a sports car, it would be: —-> Easy – a vintage cream-coloured Jaguar with leather interior, naturally 2) If your company was a pizza, it would be: —-> Fully loaded veggie supreme, extra …
Branding, succinctly
The essence of good branding is really quite simple, and here it is: Define WHO YOU ARE Know WHAT YOU BRING TO THE TABLE Embrace WHY YOU’RE DIFFERENT And I’ve saved the best for last here – Determine WHY YOUR CUSTOMERS SHOULD CARE Confused on how you put it all together? I help small and medium sized businesses connect with their …
Local brand makes good
When talking about branding for small business, experts always reference brands like Nike, Coca Cola, Mac etc. as examples of companies that are ‘doing it well’. I understand that the writer is referencing an international brand in order to appeal to a wider readership, however I find it almost irrelevant to hear these comparisons – and frankly it frustrates me. …