If your brand was a pizza, and equally relevant questions

Looking for an easy way to find your company’s brand personality? Trending Now: Quick and easy exercises to uncover your brand personality! 1) If your company was a sports car, it would be: —-> Easy – a vintage cream-coloured Jaguar with leather interior, naturally 2) If your company was a pizza, it would be: —-> Fully loaded veggie supreme, extra …

Branding, succinctly

The essence of good branding is really quite simple, and here it is: Define WHO YOU ARE Know WHAT YOU BRING TO THE TABLE Embrace WHY YOU’RE DIFFERENT And I’ve saved the best for last here – Determine WHY YOUR CUSTOMERS SHOULD CARE Confused on how you put it all together? I help small and medium sized businesses connect with their …

Local brand makes good

When talking about branding for small business, experts always reference brands like Nike, Coca Cola, Mac etc. as examples of companies that are ‘doing it well’. I understand that the writer is referencing an international brand in order to appeal to a wider readership, however I find it almost irrelevant to hear these comparisons – and frankly it frustrates me. …